about kinc

Kink (noun) 1. a clever, unusual way of doing something.

Different thinking. Exceptional outcomes.

Our values statement

We’re a boutique creative agency. We help build memorable brands and ideas that inspire, influence and create results. We believe that to make real impact, you need to do things differently. That’s why we strip every project to its core to make way for a clever, unexpected way to make it stand out from the crowd. Everything we do is authentic, professional and collaborative, with a distinctively Kinc-y approach.  

The Kinc history

In 2002, Kinc was created out of Keith Couzinwood’s vision for an agency that operates beyond the predictable. Now an established agency with a reputation for fearless innovation and successful outcomes, we’re the go-to creative agency of choice for a high calibre of long-term and new clients. We’re focused on delivery and to ensure a 360 degree result we partner with experts in specific fields.

Kinc Clients


Naked Communications
Dimension Studios


The Melbourne Racing Club
Palais Theatre


Sophie Kyron
G-Star sass & bide
Yarra Trail
Van Heusen

Bisley Workwear
Trent Nathan
Crystelle Midford
Shirt Central
Hold Me Tight


BBB Partners
ING Direct
BDCU Alliance Bank
BT Financial




Australian Labor Party (Victoria)


Victorian Anaesthetic Group





PMP Limited


Maddison National Workforce
Maddison Engineering
All West Engineering
OneJob TwoMinds


AGL Energy


Armada Arndale
Australia on Collins
Dandenong Plaza
Victoria Gardens
Alex Liddy
Spencer Outlet Centre
Gateway Plaza
Hilton Plaza
Dandenong Plaza
Chatswood Chase
Tweed Mall
The Glen
Titan Lock
Vicinity Centres


“I don’t know what you put in the coffee at Kinc but whatever it is keep using it!”
Roy Morgan Research John Ellenberger, Senior Business Analyst, Insights & Analytics

“Branding is just a name and a logo…right? Or so we thought until we worked with Keith and the team at Kinc who taught us the true value of having a strong brand and a solid marketing plan.”
CP Accountants – Danika Ashman, Practice Manager

“More than a regular branding or advertising agency, Kinc offered us a proactive and ongoing support, with evermore fresh and “out of the box” ideas to generate the buzz, stand out from the competition and keep it interesting to our customers! ”
Nu Energy – Amber Gouzy, National Marketing Coordinator

“Kinc have been a pleasure to work with throughout our projects. I have always felt comfortable in their abilities and confident that they wanted what was best for our company and sassandbide.com. Kinc has brought a fresh perspective to our marketing strategy.”
sass & bide – Whitney Blinn, Online Marketing Manager

“On behalf of the Melbourne Racing Club, we would like to take this opportunity to express our thanks for Kinc’s contribution towards a highly memorable and successful Caulfield Spring Racing Carnival.”
The Melbourne Racing Club – Fiona Twist, Event Manager

“Managed from start to finish seamlessly by the Team at Kinc the Trailblazers campaign introduced sophisticated and inspiring content tailored for our customers. Utilising talent that resonated well with our target audience saw a healthy lift in new traffic to our e-commerce site. Stores experienced an uplift in sales from garments featured in email communications throughout the campaigns lifeline, injecting a fresh take on more traditional email marketing. Over all the project and the results it delivered were 10/10!”
Yarra Trail – Katie Cipa, Online Digital Manager

“I have worked with Kinc on a couple of promotions and have been blown away with their service and expertise. The Kincers are creative, energetic and willing to go that extra mile (trust me, we have requested some crazy stuff). I couldn’t recommend Kinc enough assist with any type of promotion, because you won’t be disappointed!”
Jone Lang LaSalle (Karingal Hub) – Lauren Cottrill

“I am weary of agencies spouting creative ahead of strategy, format ahead of detail and fees ahead of practicalities. Kinc’s very first meeting was all about understanding me, my personal and business goals and creating a brand that reflected both. Their creativity delivered me a professional feel and importantly ran within the agreed strategy, budget and timeline. ”
GWD – Gary W. Denson, Managing Director

“We started working with Kinc Agency at the beginning of 2014 and haven’t looked back. Everything that has been produced has been on brand and of high quality. And best of all, our deadlines have always been met. Kinc have brought a fresh prospective to our marketing campaigns and are dedicated to our shopping centre portfolio, every day we feel like a valued client. Everything Kinc promises, they deliver on – and this is not always found so easily in an advertising agency”
Retpro Group – Kristy Bobstchinski, Regional Marketing Manager

“I’ve been working with Kinc Agency for the last 7 months. I have made more headway with them than our previous agency – which has been absolutely amazing! There is nothing better than working with a collaborating team whose creativity is always on point. Kinc Agency immerse themselves in attention to the briefs of the client. They are consistently exceeding my expectations with well understood concepts and fresh ideas. I’m so so so very HAPPY to work with Kinc Agency. I believe they are one of the best and most creative agencies. This progress after such a short period has far exceeded my expectations!”
Ingle Farm Shopping Centre – Jovanna Bozanic, Marketing


The Kincers


Keith is passionate about creating “stuff". Stuff includes campaigns, brands, strong and genuine relationships or businesses. He loves new challenges and the ideas that are generated to stimulate unique solutions. With a keen interest in film & good quality TV shows, Keith can provide insight on the seasonal must-see. He is the reigning champion of our annual Kinc Oscar competition.

Client Services Director

As Kinc’s Client Services Director, J-Ann brings over 10 years of experience in advertising, marketing and event management, working with numerous clients across various industries from AGL, Melbourne Racing Club, to Roy Morgan Research. J-Ann drives all projects with zeal and detail, bringing campaigns to life. An avid animal lover, J-Ann often spearheads Kinc’s involvement with local animal charities. A passion that is always infectious.

Creative Director

Stav brings a strategic approach to creative with a strong focus on the objectives of each project – across branding, digital and print. With over 10 years experience in the creative and advertising industry, she has worked across numerous industries from music, retail, banking to entertainment. Passionate about art, film, music and food, Stav is often spending any free time at galleries, indulging in new cuisines or singing loudly (mostly out-of-tune) at gigs.

Account Director

A highly accomplished and passionate marketer, Tobi’s extensive experience has seen her lead memorable campaigns over the last two decades for some of Australia’s blue chip brands. Strategic and super-organised, Tobi’s talents in marketing communications make her the consummate professional. Outside of work, she’s busy with her two children, yoga, basketball, designs interiors with her developer husband for their latest homes, and hopes to work her way through Broadsheet’s list of restaurants and bars.

Account Manager

Ellie has joined Kinc all the way from London. Ellie is excited to use her experience in Account Management to deliver fantastic creative projects, while learning about the advertising industry in Australia. The self proclaimed ‘queen of the spreadsheets’ Ellie prides herself on her top notch organisational skills. In her spare time, Ellie can be found trawling through op-shops, checking out the latest exhibitions, watching British comedy and constantly getting lost in Melbourne.

Graphic Designer

Marc has roots in the retail and print industries, a BA in Design and over 5 years experience, Marc is a superstar Graphic Designer. Inspired by geometric architecture and pops of colour, Marc’s personal design style is simple, structured and sleek. In his spare time, Marc enjoys spending time with his daughter-cat Billie, listening to 90’s music and watching RuPaul’s Drag Race re-runs.


Kaye loves developing brand strategy, cooking up a storm and savouring a good bottle of wine. Sometimes she gets to combine all three. With more than 20 years experience in advertising and marketing, she is a great communicator, accomplished copywriter and has a passion for creating brand strategies that differentiate and deliver. On the weekends you’ll find her trying new restaurants, devouring another novel or planning her next escape.


Wordsmith, communications gun, mum, foodie and music/film/pop culture trivia extraordinaire, Bianca is a woman of many talents. With over 10 years experience in marketing, advertising and copywriting, Bianca’s strategic approach and vibrancy breathes life into brands. When she’s not problem solving by day, by night she can be found brushing up on her already enviable culinary skills, listening to Prince, Bowie and Fleetwood Mac, or eating her way around Melbourne.

Graphic Designer

Hailing from her native Sweden, Jenny has spent most of the last decade expanding her creative career in Stockholm, London and now Melbourne. Highly creative and very passionate, Jenny brings a beautiful Scandinavian sensibility to her designs and illustrations in branding, concept development, typography and packaging. In her down time, Jenny can be found exploring Melbourne’s rooftops and parks with friends, playing with her beloved dog Lakrtis, baking, meditating or practicing yoga.

Account Manager

Lauren cut her teeth client-side in New Zealand, sharpening her extensive skills in marketing and advertising. A proud Kiwi and self-proclaimed ‘massive geek’, Lauren lives and breathes digital marketing / creative tech and is always on the pulse - even spending free time on industry-related blogs. She enjoys a healthy balance of both high & low-brow TV (Westworld & Geordie Shore), loves sport, Melbourne’s graffiti and considers herself NZ’s No. 1 Unofficial Ambassador, weaving her favourite homeland topic into any conversation.

Graphic Designer

For over a decade, Lydia has helped people connect and communicate through design and brand experiences. After six years working in London in art direction and graphic design, Lydia joins the Kinc team with a multitude of skills including creative direction, product design and illustration. Talented and enthusiastic, Lydia takes a clever, considered approach to everything she creates for our clients and for her own homewares projects.