about kinc

Kink (noun) 1. a clever, unusual way of doing something.

Different thinking. Exceptional outcomes.

Creative solutions for business problems

We’re a boutique creative agency. We help build memorable brands and ideas that inspire, influence and create results. We believe that to make real impact, you need to do things differently. That’s why we strip every project to its core to make way for clever, unexpected ways to make it stand out from the crowd. Everything we do is authentic, professional and collaborative, with a distinctively Kinc-y approach.  

Born to be brave

In 2002, Keith Couzinwood’s vision for an agency that operates beyond the predictable came to life as Kinc. Our reputation for fearless innovation and successful outcomes has made us the go-to creative partner of choice for a high calibre of long-term and new clients. We’re laser-focused on delivery and ensure a 360 degree result by partnering with experts in specific fields.

Kinc Clients

CREATIVE

Naked Communications
Sprout
Dimension Studios

ENTERTAINMENT

Melbourne Racing Club
Palais Theatre

FASHION

Sophie Kyron
Lee
G-Star
sass & bide
Cue
Lovable
Betts
Yarra Trail
Davenport
Van Heusen


Bisley Workwear
Trent Nathan
Crystelle Midford
Shirt Central
Hold Me Tight
Portmans

FINANCIAL INSTITUTIONS

ANZ
BBB Partners
ING Direct
BDCU Alliance Bank
BT Financial
Westpac
Mercer

FMCG

Schweppes

GOVERNMENT

Australian Labor Party (Victoria)

MEDICAL

Victorian Anaesthetic Group

PHARMACEUTICAL

Aspen

Sinapse

PRINT & MEDIA

PMP Limited

RECRUITMENT

Maddison National Workforce
Maddison Engineering
All West Engineering
OneJob TwoMinds

UTILITIES

AGL Energy
Powerdirect

RETAIL

Chatswood Chase
Australia on Collins
Springvale Homemaker Centre
Armada Arndale
Dandenong Plaza
Victoria Gardens
Paramore Shopping Centre
Sexyland
Baccarat
Alex Liddy
Spencer Outlet Centre
Gateway Plaza
Hilton Plaza
Homemakers Furniture
Sleepzone
Ingle Farm Shopping Centre
Tweed Mall
The Glen
Titan Lock
Retpro
Vicinity Centres

Testimonials

“It’s fair to say that we regularly put some challenges to the team at Kinc – tight timings, budget constraints and a huge volume of jobs all with competing priorities! Yet the team at Kinc delivers, time and time again. They take the pressure off us so we can focus on other things, but also we rest easy knowing that what we’re asking for will be delivered on time and to a high quality.”
AGL Energy – Chris Adermann, Customer Communications Manager

“I don’t know what you put in the coffee at Kinc but whatever it is keep using it!”
Roy Morgan Research – John Ellenberger, Senior Business Analyst, Insights & Analytics

“Branding is just a name and a logo…right? Or so we thought until we worked with Keith and the team at Kinc who taught us the true value of having a strong brand and a solid marketing plan.”
CP Accountants – Danika Ashman, Practice Manager

“More than a regular branding or advertising agency, Kinc offered us proactive and ongoing support, with evermore fresh and “out of the box” ideas to generate the buzz, stand out from the competition and keep it interesting to our customers! ”
Nu Energy – Amber Gouzy, National Marketing Coordinator

“Kinc have been a pleasure to work with throughout our projects. I have always felt comfortable in their abilities and confident that they wanted what was best for our company and sassandbide.com. Kinc has brought a fresh perspective to our marketing strategy.”
sass & bide – Whitney Blinn, Online Marketing Manager

“On behalf of the Melbourne Racing Club, we would like to take this opportunity to express our thanks for Kinc’s contribution towards a highly memorable and successful Caulfield Spring Racing Carnival.”
The Melbourne Racing Club – Fiona Twist, Event Manager

“Managed from start to finish seamlessly by the team at Kinc, the Trailblazers campaign introduced sophisticated and inspiring content tailored for our customers. Utilising talent that resonated well with our target audience saw a healthy lift in new traffic to our e-commerce site. Stores experienced an uplift in sales from garments featured in email communications throughout the campaigns lifeline, injecting a fresh take on more traditional email marketing. Over all the project and the results it delivered were 10/10!”
Yarra Trail – Katie Cipa, Online Digital Manager

“I have worked with Kinc on a couple of promotions and have been blown away with their service and expertise. The Kincers are creative, energetic and willing to go that extra mile (trust me, we have requested some crazy stuff). I couldn’t recommend Kinc enough assist with any type of promotion, because you won’t be disappointed!”
Jone Lang LaSalle (Karingal Hub) – Lauren Cottrill

“I am weary of agencies spouting creative ahead of strategy, format ahead of detail and fees ahead of practicalities. Kinc’s very first meeting was all about understanding me, my personal and business goals and creating a brand that reflected both. Their creativity delivered me a professional feel and importantly ran within the agreed strategy, budget and timeline. ”
GWD – Gary W. Denson, Managing Director

“We started working with Kinc Agency at the beginning of 2014 and haven’t looked back. Everything that has been produced has been on brand and of high quality. And best of all, our deadlines have always been met. Kinc have brought a fresh prospective to our marketing campaigns and are dedicated to our shopping centre portfolio, every day we feel like a valued client. Everything Kinc promises, they deliver on – and this is not always found so easily in an advertising agency”
Retpro Group – Kristy Bobstchinski, Regional Marketing Manager

“There is nothing better than working with a collaborating team whose creativity is always on point. Kinc Agency immerse themselves in attention to the briefs of the client. They are consistently exceeding my expectations with well understood concepts and fresh ideas. I’m so so so very HAPPY to work with Kinc Agency. I believe they’re one of the best and most creative agencies. This progress after such a short period has far exceeded my expectations!”
Ingle Farm Shopping Centre – Jovanna Bozanic, Marketing

 

The Kincers

Keith
Director

Keith is passionate about creating “stuff". Stuff includes campaigns, brands, strong and genuine relationships or businesses. He loves new challenges and the ideas that are generated to stimulate unique solutions. With a keen interest in film & good quality TV shows, Keith can provide insight on the seasonal must-see. He is the reigning champion of our annual Kinc Oscar competition.

Stav
Creative Director

Stav brings a strategic approach to creative with a strong focus on the objectives of each project. With over 10 years experience in the creative and advertising industry, Stav's worked in music, retail, banking and entertainment. Passionate about art, film, music and food, Stav spends her spare time at galleries, indulging in new cuisines or singing loudly (and endearingly off-key) at gigs.

Megan
Client Services Director (Mat)

Marketing extraordinaire Megan brings a world of experience thanks to her 16 years in retail, property and local government. After working as a Marketing Manager for some of the biggest names in the game (Stockland, Centro Properties Group and Lend Lease to name a few), Megan’s poised to take our clients to the next level with her strategic insights. Passionate and friendly, she loves spending time with her family, friends and dining her way across Melbourne.

J-Ann
Client Services Director

J-Ann leads team Kinc with zeal and detail, drawing on her 10+ years' expertise in advertising, marketing and event management. Super-efficient and knowledgable, J-Ann brings campaigns to life for all our clients across industries of entertainment, fashion, finance, utilities and retail. An avid animal lover, J-Ann spearheads Kinc’s involvement with local animal charities.

Ellie
Senior Account Manager

One of Britain's finest exports, Ellie draws on her London agency experience to deliver fantastic projects for Kinc's clients. Armed with top-notch organisational skills and enthusiasm, our easy-going Ellie is a joy to work with. In her spare time, Ellie can be found trawling op-shops, exploring Melbourne's latest exhibitions and watching British comedies.

Marc
Graphic Designer

Superstar graphic designer Marc has roots in the retail and print industries, a BA in Design and over 5 years experience. Inspired by geometric architecture and colour, Marc’s personal design style is simple, structured and sleek. In his spare time, Marc enjoys spending time with his fur-baby Billie, listening to 90’s music and watching RuPaul’s Drag Race re-runs.

Kaye
Strategist / Copywriter

Kaye loves developing brand strategy, cooking up a storm and savouring a good bottle of wine. Sometimes she gets to combine all three. With more than 20 years experience in advertising and marketing, she is a great communicator, accomplished copywriter and has a passion for creating brand strategies that differentiate and deliver. On the weekends you’ll find her trying new restaurants, devouring another novel or planning her next escape.

Bianca
Copywriter

Our resident wordsmith has 12 years experience in marketing, advertising and copywriting. Inspired by music, film, TV, books, food and pop culture, Bianca brings a fresh and fun approach to every creative solution. Outside of work, you'll find her knocking back an espresso or three, flexing her culinary muscles and giving her two year old an evolved musical education via Bowie, Italodisco and Prince.

Jenny
Graphic Designer

Jenny has spent the last decade creating beautiful design work in Stockholm, London and now Melbourne. A passionate creative, she brings a beautiful Scandinavian sensibility to her designs and illustrations in branding, concept development, typography and packaging. Jenny loves exploring Melbourne’s parks and rooftops, playing with her beloved dog Lakrits, baking and practicing yoga.

Lauren
Senior Account Manager

Lauren has managed a whole slew of campaigns for big names in FMCG, hospitality and tourism like Brown Brothers, Tamar Valley Dairy, Federal Group and Mt Baw Baw Alpine Resort. She loves collaborating on challenges, seeing ideas come to life and creating great results. Enthusiastic and easy-going, Lauren brings warm energy to team Kinc. On weekends, she’s out and about in Melbourne enjoying good food, live music, sport and exploring dog parks with her Golden Retriever, Tuck.

Lauren
Account Manager

Self-proclaimed ‘massive geek' and patriotic Kiwi, our Lozza lives and breathes digital marketing / creative tech. Super smart and always ready to go, Lauren enjoys loves sport, a healthy balance of both high & low-brow TV, Melbourne’s graffiti and is easily NZ’s No. 1 Unofficial Ambassador (too bad, so sad NZ, - she's all ours!)

Lydia
Graphic Designer

For over a decade, Lydia has loved creating connections and communicating through design and brand experiences. After six years art directing and designing in London, Lydia's multitude of skills including creative direction, product design and illustration. Talented and enthusiastic, Lydia takes a clever, considered approach to everything she creates for our clients and for her own homewares project.

Li
Admin / Client Services Support

Our friendly and outgoing foodie from NZ has over 6 years’ agency account management experience, working across banking, finance, pharma, recruitment and property. After taking a break to raise her young family, Li’s back in the game with fresh ideas and dry humour. On the weekends, Li’s focus is firmly set on family, food, socialising and sleep.