KincWEB_Mercer-ADK_SML_1


KincWEB_Mercer-ADK_SML_2


KincWEB_Mercer-ADK_LRG_1


KincWEB_Mercer-ADK_LRG_2


KincWEB_Mercer-ADK_LRG_3



Client: Mercer

Project Name:
Mercer

Overview:
For its first ever B2B brand campaign, global consultants Mercer sought Kinc’s strategic expertise to create something entirely unexpected for the Australian Pacific audience. To communicate the value and one-of-a-kind capabilities of the consultancy, we put Mercer’s blue-chip clients front and centre with their own testimonials. Striking optical illusion imagery was used to encourage viewers to take a deeper look – mirroring the different kind of perspective that Mercer delivers to its clients. The internal campaign launch featured Augmented Reality (AR) as a different communication channel to engage staff.

Result:
In progress