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Retail marketing campaign springvale homemaker centre by kinc agency


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Client: Springvale Homemaker Centre

Project Name:
Springvale Homemaker Centre

Overview:
Our task was to develop a customer engagement campaign through a series of in-centre activities at Springvale Homemaker Centre that would position it as the destination for on-trend home styling and furniture. To support this, we created interior styling workshops with ‘The Block’s Bec Douros and a look-book featuring homewares and furnishings from SHC retailers, distributed to a targeted catchment area and supported with print advertising, EDM and online promotion.

Result:
2117% increase in reach on social media for the sold-out styling events, a significant increase in foot traffic and high sales conversion.

“This campaign created greater awareness of Springvale Homemaker Centre and surpassed our expectations in terms of the response achieved. Thanks to the innovative and creative ideas from team Kinc and the understanding of our centre’s unique positioning.”

Kerry Payne, CBRE