Brand Story

2020: The Ultimate Disruptor

 

See below our homage to the year that was, with our imagined Brand Guidelines for “2020: The Ultimate Disruptor”.

Fierce, ferocious and a force to be reckoned with, the unmistakable character of 2020 is one that captured hearts and minds across the world like no other. The ultimate disruptor, 2020 is rooted in principles of tenacity and challenging the status-quo.

These guidelines are here to ensure 2020’s brand integrity is maintained across all touchpoints.

 

 

2020 ‘Shop the Style’ App

This easy-to-use app connects people with the latest styles for their WFH uniform. 2020 branded iso-wear is designed primarily for your comfort, with practical, elasticised pieces purpose-designed for WFH life, Netflix binges and wandering around your 5km zone.

2020 Branded Merchandise

Totebag: Ideal carry-all for pantry supplies and doomsday prepping alike.

Facemask: Hider of sins, iso-beards and the dreaded mask-ne, these essential covers do more than keep you safe from airborne COVID-19 particles.

2020 Visual Assets

Image Library: Real life imagery that reflects the audience experience creates a genuine and emotive connection rooted in the authenticity of 2020.

Icons: From sourdough starters to sanitiser and sweatpants, these icons have been created to quickly communicate with the intended audience.

 

2020 ‘Shop the Style’ App

This easy-to-use app connects people with the latest styles for their WFH uniform. 2020 branded iso-wear is designed primarily for your comfort, with practical, elasticised pieces purpose-designed for WFH life, Netflix binges and wandering around your 5km zone.

2020 Branded Merchandise

Totebag: Ideal carry-all for pantry supplies and doomsday prepping alike.

Facemask: Hider of sins, iso-beards and the dreaded mask-ne, these essential covers do more than keep you safe from airborne COVID-19 particles.

2020 Visual Assets

Image Library: Real life imagery that reflects the audience experience creates a genuine and emotive connection rooted in the authenticity of 2020.

Icons: From sourdough starters to sanitiser and sweatpants, these icons have been created to quickly communicate with the intended audience.

2020 Key Brand Messages

These key terms can be used universally to make a relevant and timely connection with 2020’s core audience.