About Kinc Agency Melbourne

We love crafting brands to stand the test of time

We’re a branding and creative agency that brings brands to life with clever thinking & captivating stories that connect with people.

Because our work traverses diverse industries, we’re always delivering fresh, no holds barred thinking to everything we do. That means you’ll always get smart solutions and big picture ideas from us.


We’ve collaborated with big names in

Retail / Banking / Fashion / Entertainment / FMCG / Government / Medical & Health / Pharmaceutical / Insurance / Recruitment / Utilities and lots more

Brands we've loved working with
Meet our team

We’re an eclectic and passionate team of professional idea catchers, big-picture brainiacs, word wizards, succinct storytellers, inspired illustrators and multi-skilled managers. Come meet team Kinc.

Keith Couzinwood

While on the path to becoming a hotshot lawyer, Keith took a left turn into the land of marketing. Keith has serious smarts and an entrepreneurial spirit that millennials can only dream of. Imaginative and industrious, nothing gives him a bigger thrill than breaking the rules to make way for a great idea.

Youthful Logic
The film Stand By Me always takes Keith back to his youth, inspiring him to be playful, creative and fearless.

J-Ann Tan
Partner | Client Services Director

More organised than a Kikki.K shop, our Queen of Getting Things Done is a whiz with details. Whether she’s leading Kinc’s client services team, playing mum to her baby girl or project managing a house reno, this straight shooter is blessed with serious superwoman skills.

Total Recall 

J-Ann can name any Whitney Houston or 90s RnB song within 2 seconds of play.

Stav Avramakis
Partner | Creative Director

Nothing makes Stav laugh like a good pop-culture GIF. Which is exactly what you want from someone whose business it is to know what’s capturing people’s attention. It’s Stav’s switched-on thinking that always brings an indelible magic to every brand. When she isn’t hogging the office Spotify, she’s marvelling at the works of inspiring artists like Del Kathryn Barton and Frida Khalo.

Fun Facts
Stav loves body rolling on the dance floor, Death Becomes Her, George Michael and trips to Greece with her beloved.

Narelle Dorigo
Senior Account Director

Combine Reese Witherspoon with Drew Barrymore and you get Narelle. She’s a type-A, goal-oriented ray of sunshine who lights up the room with passion and possibility. This mum of three credits her hard-working parents and laid-back Queensland upbringing for her next-level work ethic and keep-it-real attitude.

Competitive streak
Narelle used to compete against a pre-Olympics Haley Lewis – and sometimes won!    

Catherine Howarth
Senior Account Manager

Catherine is a talented multihyphenate with more than 25 years in branding, client service and graphic design. Creative, intuitive and organised, she’s the perfect balance of left and right brain, making her a unique talent with an open mind. Whether she’s helping clients achieve clarity with their brand or helping our team bring them to life, Catherine is our brains trust for all things branding. 

Fun Fact
Catherine once worked as a fitness instructor and running coach in a triathlon club. 

Bianca Caretti
Copywriter & Strategist

Since way back when ‘Babysitters Club’ was a thing, Bianca has always loved a good story. While her tastes have matured to the likes of Murakami, her pulse is firmly fixed on pop-culture. When she’s not crafting killer lines at Kinc, our reigning Bake-Off champion is dreaming up new dishes or catching up on top shelf TV.

Playing Favourites 
Stevie Nicks, Arrested Development, Larry David, The Big Lebowski.

Jenny Gustavsson
Senior Graphic Designer

Between Stockholm, London, Sydney and Melbourne, Jenny’s been gracing the world with her designs for over a decade. Charming and cheeky, Jenny’s partial to some good Champagne, history podcasts and death metal – the scream-ier, the better. And while her tea and British TV consumption are the hallmarks of an Anglophile, Jenny’s now a proud Melbournian. 

Princess of Darkness
Jenny + Ozzy Osborne = True Love. 

Marc Bonnici
Senior Graphic Designer

Marco may claim he’s too fabulous to function, but truth be told, he’s a superstar 24/7. Clever, creative and always on point, he’s got all the hallmarks of a graphic designer extraordinaire. With dance moves to rival Madonna and a show-stopping voice that would turn even Barbra’s eyes green, there’s no doubt Marc would’ve been an icon at NYC’s underground ballroom parties in a past life.

Currently Bingeing
RuPaul’s Drag Race, Broad City, pasta from DOC espresso and Nutella gelato from Pidapippo.

Lydia Sumner
Senior Graphic Designer

If there’s one word to describe Lydia, it’s calm. So it’s only natural that this mermaid-like creature’s best ideas surface when she’s floating in the ocean. She breezes through the Kinc office with her ‘I’ve got this’ vibe, awash with possibility, which also makes her incredibly skilful at creating engaging brand experiences.

Life in Motion
Lydia makes the most beautiful kinetic mobiles with her husband Paul for their brand, Fellows. Check them out here.