We love bringing clever ideas to life

We love bringing clever ideas to life

Kinc is an agency dedicated to creative problem solving. Whether that problem is connecting brands, businesses to customers or influencers, our solutions always celebrate your brand’s difference.

Because we are different to most agencies, we get to work with lots 
of different brands in all types of industries. Which means you’ll always get clever, big picture thinking from us.


We’ve collaborated with some big names in

Retail / Banking / Fashion / Entertainment / FMCG / Government / Medical / Pharmaceutical / Print & Media / Recruitment / Utilities and lots more

These guys love working with us
Our Collaborators

We’re a diverse, passionate band of problem solvers, creators, idealists, realists and calculated risk takers. We’ve got a sixth sense for what’s relevant — and what works— come meet our team.

Keith Couzinwood

While on the path to becoming a hotshot lawyer, Keith took a left turn into the land of marketing. Keith has serious smarts and an entrepreneurial spirit that millennials can only dream of. Imaginative and industrious, nothing gives him a bigger thrill than breaking the rules to make way for a great idea.

Youthful Logic
The film Stand By Me always takes Keith back to his youth, inspiring him to be playful, creative and fearless.

J-Ann Tan
Partner | Client Account Director

More organised and efficient than a Kikki.K shop, our Queen of Getting Things Done is a whiz with details. Whether she’s leading Kinc’s client services team, playing mum to her baby girl or project managing a house reno, this straight shooter is blessed with serious superwoman skills.

Total Recall 

J-Ann can name any Whitney Houston or 90s RnB song within 2 seconds of play.

Stav Avramakis
Partner | Creative Director

Nothing makes Stav laugh like a good pop-culture GIF. Which is exactly what you want from someone whose business it is to know what’s capturing the attention of a generation. It’s Stav’s switched-on thinking that always brings an indelible magic to the end-customer experience. When she isn’t willing new ideas to life or hogging the office Spotify, she’s marvelling at the works of Del Kathryn Barton and Frida Khalo.

Fun Facts
Stav’s endorphin triggers include Game of Thrones, Big Trouble in Little China, Death Becomes Her, George Michael, body rolling on the dance floor and trips to Greece with her beloved.

Lauren Hall
Account Director

Ask Lauren to sift through the mess of papers on her desk and she’ll emerge triumphantly with the desired page within seconds. It’s this contradiction of chaos and organisation that makes Lauren a master at both strategy and creative thinking. Sharp and super smart, Lauren’s future is so bright she’s gotta wear shades. 

Kiwi For Life

Lauren can eskimo-roll a kayak on white water rapids and knows a Central Otago Pinot from its Marlborough counterpart.

Elle Henry
Senior Account Manager

This fit, fresh-faced firecracker means business. Ever since she was teeny tiny thing, Elle had her sights set on being a lawyer (and for a while, the Prime Minister). Fast forward 20 years to a clerkship during her Law Degree, when she discovered the world of tax law was too dry, and she wanted something fresh – hello, advertising! 

Heavy Rotation  

Currently playing in Elle’s headphones: Migos, Cardi B, Pham, Golden Features and podcasts Serial, Dr Death and Death in Ice Valley.

Bianca Caretti

Since way back when ‘Babysitters Club’ was a thing, Bianca has always loved a good story. While her tastes have matured to the likes of Murakami, her pulse is firmly fixed on pop-culture. When she’s not crafting killer lines at Kinc, our reigning Bake-Off champion is dreaming up new dishes and bingeing top shelf TV.

Playing Favourites 
Arrested Development, Sharp Objects, A Little Life, Some Like it Hot, Annie Hall & The Big Lebowski.

Jenny Gustavsson
Graphic Designer

Between Stockholm, London, Sydney and Melbourne, Jenny’s been gracing the world with her designs for a decade. Charming and cheeky, Jenny’s partial to some good Champagne, history podcasts and death metal – the scream-ier, the better. And while the amount of tea and British TV she consumes may have the all makings of an Anglophile, Jenny’s now a proud Melbournian. 

Always in Style 

Jenny’s life-sized Harry Styles cut-out is secretly moved around by her house-mates on the regular, just to freak her out.

Marc Bonnici
Graphic Designer

Marco may claim he’s too fabulous to function, but truth be told, he’s a superstar 24/7. Clever, creative and always on point, he’s got all the hallmarks of a graphic designer extraordinaire. And with dance moves to rival Madonna and a show-stopping voice that would turn Barbra’s eyes green, there’s no doubt Marc would’ve been front and centre at NYC’s underground ballroom parties in a past life.

Currently Bingeing
RuPaul’s Drag Race, Broad City, pasta from DOC espresso and Nutella gelato from Pidapippo.

Lydia Sumner
Graphic Designer

If there’s one word to describe Lydia, it’s calm. So it’s only natural that this mermaid-like creature’s best ideas surface when she’s floating in the ocean. She breezes through the Kinc office with her ‘I’ve got this’ vibe, awash with possibility, which also makes her incredibly skilful at creating engaging brand experiences.

Life in Motion
Lydia makes the most beautiful kinetic mobiles with her husband Paul for their brand, Fellows. Check them out here.

Ellen te Riele
Admin & Client Services [Support]

This driven, Dutch-born dynamo is a powerhouse of proficiency and passion. Whether it’s keeping Kinc running like a well-oiled machine, managing an event or mastering macarons, Ellen is the personification of enthusiasm and joy. Always energetic, Ellen favours her bike for her daily commute along the Yarra, and is currently planning her next travel destination.

Fun Fact 

Ellen has travelled to 40 countries and backpacked through China, Australia and Africa, and is patiently waiting for her application to The Amazing Race to be accepted.