Brand identity, Brand strategy, Branding

Alphington Dental Care

Project objectives —
Our approach was to inject a sense of joyful energy and personalised care into Alphington Dental Care’s established brand, while retaining the existing brandmark.

Driven by patient insights, we shaped a brand strategy around the promise of modern family dentistry that helps you feel and look your best.

We brought to the fore the brand’s personality of warmth, care, generosity and intelligence with imagery of happy, smiling people from diverse backgrounds, to encapsulate the patient experience with warmth, generosity and inclusivity.

Results —
An energetic brand that successfully expresses enjoyable patient experience

Our work —
Brand Discovery / Brand Strategy / Brand Design Refresh / Signage / EDM Design & Communication