Creative direction

Armada Shopping Centres

Client —
Armada Funds Management

Project objectives —
When Armada acquired a number of retail centres nationally, it wanted to align those centres with a cohesive and consistent brand strategy and refreshed visuals. Kinc developed a clear direction and creative assets for a distinctive brand, with fresh positioning, tagline, brandmark and digital.

Results —
Updated branding rolled out across three centres.

We helped create —
Branding & Strategy / Creative Direction / Planning / Digital

"We started working with Kinc Agency at the beginning of 2014 and haven’t looked back. Everything that has been produced has been on brand and of high quality. And best of all, our deadlines have always been met. Kinc have brought a fresh prospective to our marketing campaigns and are dedicated to our shopping centre portfolio, every day we feel like a valued client. Everything Kinc promises, they deliver on – and this is not always found so easily in an advertising agency"

- Kristy Bobstchinski, Regional Marketing Manager [Retpro Group]