Brand strategy, Branding

Doctors on Nicholson

Client —
Doctors on Nicholson

Project objectives —
Develop a high-level marketing plan focussed on building brand awareness for a new concept General Practice clinic in Carlton North, Doctors on Nicholson.

Results —
A comprehensive 12-month plan of marketing and brand recommendations to connect with our client’s B2C and B2B audience. Built on the brand’s disruptive DNA, local initiatives included rock poster ads, billboard advertising, memorable direct mail, local artist commissions, SEM and social media.

Our work —
Marketing strategy / Design / Copywriting

"I am going through Kinc's marketing strategy at 1:21am on a Friday night and I am so excited!!!! I am inspired by the next steps.
Love it. Thank you!"

- Janet Nixayathirath, General Manager, Doctors on Nicholson