Campaign

Springvale Homemaker Centre

Client —
Springvale Homemaker Centre

Project objectives —
To grab shopper attention during home retail’s tricky pre-Christmas trading period, Springvale Homemaker Centre needed to pack a serious punch.

Our solution was to create a summery look-book with festive gift guides, retailer offers, events and workshops, and distribute to homes in key suburbs.

The look-book cleverly communicated style, choice and value with carefully selected products. To promote products, the gift guide featured essentials for people who love entertaining, gardening, cooking and design. And to encourage sales of outdoor living items, summery scenes and furniture were featured throughout.

Supported by social and radio ads, plus eDM and on-site promotion, Kinc's campaign collateral cut through to audiences and got them in-centre.

Results —
100k people reached via direct mail look-book.
22.8% increase in social media engagement.
Successful VIP sales event.

Our work —
Campaign creation / Content strategy / Creative direction /
Campaign collateral /

"This campaign created greater awareness of Springvale Homemaker Centre and surpassed our expectations in terms of the response achieved. Thanks to the innovative and creative ideas from team Kinc and the understanding of our centre’s unique positioning."

- Kerry Payne, CBRE