“This rebrand has absolutely landed as a success story and changed the face of our organisation. Its high impact stuff that we can own and we are thrilled with where it landed. For us, the brand refresh is the gift that keeps on giving. Our brand story has distilled our journey in such a lovely way and every day we find something so nuanced.”
– Melissa Ralph, CEO GMCU
"Brand Discovery has been really useful in moving us beyond quantitative data to really qualitative feedback…and gave us a real depth of understanding that we wouldn’t be able to achieve any other way. It helps us to move forward in a number of ways…with tangible feedback that we can really connect to and resonate with how we’d like to move the brand forward. And the confidence it gives us that our members and community members want to be part of that journey."
- Melissa Ralph CEO, GMCU