Creative

Home Living

Client —
Homemakers Furniture

Project objectives —
Drawing on customer insights, Homemakers wanted to refresh their bi-annual catalogues to showcase their furniture in a more modern but still accessible way. Kinc’s catalogue redesign carefully balanced an on-trend look-book, accented with sales messaging and styling tips. From cover to cover, it featured a mix of products and inspirational style tips to show readers the different ways Homemakers pieces could work in their own home.

Results —
Boost to B2B store membership. Increase in B2B catalogue buy-in. Finalist in the Australian Catalogue Awards (Furniture, Bedding and Manchester), 2016 & 2017. Winner (Silver) in the Melbourne Design Awards, 2015.

We helped create —
Creative direction / Planning / Copy / Print Management / Distribution

"Kinc has been our design team since 2012 and we honestly couldn’t be happier with the work produced for both our brands. The team are true professionals — their enthusiasm, creativity and dedication are second to none. While I’m sure we often challenge them with tight deadlines and last minute changes, nothing is ever too much hassle. It’s a true collaborative partnership that we value greatly."

- Courtney Mills, National Marketing Manager