Branding

Life, inspired.

Client —
Homemaker Centre Group

Project objectives —
We helped the Homemaker Centre Group bring its world of inspired living to life. With more than nine home and lifestyle centres nationally within the group (a few of which had varied branding), there was a huge opportunity to create consistency, authenticity and equity across the brand.

We created the positioning ‘Life, inspired.’ This worked to cement the brand’s essence — to inspire and improve their customers’ lifestyle — and position the centres as the go-to destination where people can explore, engage and be inspired.

The brand refresh included a tagline, updated brandmark and new brand style guide with illustrative icons, tone of voice, creative campaign direction and a digital strategy.

Results —
New branding undertaken at nine centres within Homemaker Centre Group (and more to come).

We helped create —
Branding & Strategy / Creative Direction / Planning / Digital