Brand strategy

Homemaker Centre Group

Client —
CBRE

Project objectives —
A brand refresh helped CBRE’s Homemaker Centre Group bring its world of inspired living to life. With more than nine home and lifestyle centres nationally within the group (a few of which had varied branding), there was a huge opportunity to create consistency, authenticity and equity across the brand.

Kinc’s positioning of ‘Life, inspired’ works to cement the brand’s essence — to inspire and improve their customers’ lifestyle — and position the centres as the go-to destination where people can explore, engage and find inspiration.

The brand refresh included a tagline, updated brandmark and style guide with illustrative icons, tone of voice, creative campaign direction and a digital strategy.

Results —
Brand refresh successfully executed at nine centres within Homemaker Centre Group.

Our work —
Brand refresh strategy / Brand identity / Creative direction / Copywriting