Project objectives —
For its first ever B2B brand campaign, global consultants Mercer engaged Kinc to create something completely out of the box.
Our concept ‘A Different Kind’ ticked all the boxes for a stand-out campaign. With striking optical illusions, blue-chip client testimonials and an Augmented Reality (AR) launch, we cleverly communicated Mercer’s unique value and perspective to its B2B audience.
Resulted in Mercer’s biggest sales year to-date.
Campaign leveraged by Mercer’s UK office.
Featured at ADMA 2017 as case study in effective change communications.
We helped create —
Strategy / Concept development / Creative direction /Campaign planning / Content creation / Digital production management - video & app