Brand, Campaign, Creative

Mercer Brand Campaign

Client —

Project objectives —
For its first ever B2B brand campaign, global consultants Mercer engaged Kinc to create something completely out of the box.

Our concept ‘A Different Kind’ ticked all the boxes for a stand-out campaign. With striking optical illusions, blue-chip client testimonials and an Augmented Reality (AR) launch, we cleverly communicated Mercer’s unique value and perspective to its B2B audience.

Results —
Resulted in Mercer’s biggest sales year to-date. Campaign leveraged by Mercer’s UK office. Featured at ADMA 2017 as case study in effective change communications.

We helped create —
Strategy / Concept development / Creative direction /Campaign planning / Content creation / Digital production management - video & app