Creative direction

R12 Campaign Creative

Client —
The Cabin Group - R 12

Project objectives —
Premium addiction treatment program Resort 12 (R12) helps people in the LGBT+ community who are living with addiction, mental health issues and trauma.
To strengthen the brand’s profile, Kinc had some ideas to position it top of mind. We created some memorable — and very cheeky — event collateral that was handed out at gay events, which ran alongside a targeted social media campaign.

We helper create —
Creative direction / Copywriting / Graphic design