Campaign

St Kilda Mums


Melbourne based Not For Profit shares pre-loved and donated essentials to mums and babies in need or crisis. Its mission is to provide safety, opportunity and dignity for children and families in Victoria. This is made possible thanks to donations by people who want to make a difference.

Our campaign strategy was sensitive to the financial strain many were under as a result of the pandemic and completion of JobKeeper. Our campaign idea, Give a Little To Help A Lot expressed that any donation – no matter how small - makes a big difference to those who need it. Our creative focussed on the positivity and empowerment that came to impacted families with these donations.

The campaign lead St Kilda Mums to achieve its best result ever, exceeding its donation target with $1,085,963 raised.

Its annual Giving Appeal in June is its biggest driver in raising financial donations. To help it stand out amongst an incredibly noisy time when most NFPs are vying to be heard, Kinc donated its time and resources to developing a campaign strategy and campaign.

Our work —
Campaign Strategy / Campaign Creation


"A huge thanks to everyone at Kinc Agency for all the hard work they put in for our 2021 Giving Day campaign. From the moment we met, they understood the tone and feel of our fundraising campaigns and created a beautiful logo and multiple concepts for us. I highly recommend Kinc - they are exceptional at their jobs and genuinely care about what you need."

- Rochelle Cannington, Head of Fundraising and Communications St Kilda Mums