Project objectives —
This great new zero-waste gifting start-up was well poised for growth but needed its brand to match its aspirations.
We reimagined its brand identity as an exuberant, generous and inspiring character in a true reflection of its mission and audience. Our aim was to create a surprising and delightful experience for The Good Give customers and gift recipients, so we incorporated fun and inviting messages at every opportunity.
A gorgeous, refreshed visual identity and single-minded proposition to cultivate further success.