The Green Room

Client —

Project objectives —
Pharmaceuticals consultant Sinapse wanted to reinvigorate its PharmaPrograms service to new and existing pharmacy clients, relaunching at the preeminent national pharmacy conference, APP Conference in 2017.

To breathe new life into the program, we established a creative strategy and execution for the PharmaPrograms conference stand. Our theme ‘The Green Room’ was a vibrant oasis where delegates could engage with and learn more about the program through fun activations and competitions that connected with the audience’s high business intellect and encouraged registration of interest.

Results —
Great success, exceeding targets set for new program registrations. Additional sales leads, more than doubling the target for new program registrations.

We helped create —
Creative direction / Planning / Copy / Print Management / Distribution