Project objectives —
For its first ever B2B brand campaign, global consultants Mercer wanted something completely out of the box. Our fresh, forward-thinking ‘A Different Kind’ concept ticked all the boxes. With striking optical illusions, blue-chip client testimonials and an Augmented Reality (AR) launch, we cleverly showed Mercer’s unique value and perspective.
Resulted in Mercer’s biggest sales year to-date. Mercer’s UK office leveraged the idea for its new campaign. Used as a case study at ADMA 2017 as an example of effective change communications.
We helped create —
Creative / Planning / Content / Digital / Media / Video / App