What's your brand story?

Creating powerful brands.

Want to understand your customers better, strengthen your positioning or
explore new territories?

Brand Story uncovers the insight, the strategic framework and the essentials
your brand needs to thrive.

Our Approach

Brand Discovery

  • A revealing deep dive that uncovers transformational brand and market insights
  • Research
  • Focus groups
  • Stakeholder workshops
  • Customer profiling
  • Customer journey

Brand Strategy

  • Establishing the building blocks that uphold your brand
  • Brand objectives
  • Brand pillars
  • Brand positioning
  • Brand promise
  • Brand value proposition

Brand Creation

  • Crafting a unique,
    unmistakable brand identity
  • Brand identity
  • Brand voice & tone
  • Brand guidelines
  • Brand narrative
  • Brand content strategy

Creative Services

We’re here to help you engage with a loyal following of customers and fans.

To do this, we work together to explore creative concepts that bring your objectives to life. We develop unique visuals and a voice to transform your brand.

Our Expertise

Creative Direction

  • Art direction
  • Design
  • Campaign creative
  • Illustration
  • Brand activations
  • Retail installations
  • Photography direction

Digital Design

  • Web design
  • UI & UX


  • Campaign
  • SEO
  • Tone of voice
  • Content strategy
  • Content marketing
  • Video & radio script
“It’s fair to say that we regularly put some challenges to the team at Kinc – tight timings, budget constraints and a huge volume of jobs all with competing priorities! Yet the team at Kinc delivers, time and time again. They take the pressure off us so we can focus on other things, but also we rest easy knowing that what we’re asking for will be delivered on time and to a high quality.”

— Chris Adermann, AGL

“I don’t know what you put in the coffee at Kinc but whatever it is keep using it!”

— John Ellenberger, Roy Morgan Research

“On behalf of the Melbourne Racing Club, we would like to take this opportunity to express our thanks for Kinc’s contribution towards a highly memorable and successful Caulfield Spring Racing Carnival.”

— Fiona Twist, The Melbourne Racing Club

“More than a regular branding or advertising agency, Kinc offered us proactive and ongoing support, with evermore fresh and “out of the box” ideas to generate the buzz, stand out from the competition and keep it interesting to our customers! ”

— Amber Gouzy, Nu Energy

“Kinc has always delivered high quality and effective branding and marketing solutions for AWE. From our website to our corporate brochure and all other communication tools, Kinc creates and manages each project with professionalism, ease and in absolute alignment to our brand.”

— Paul Harris, All West Engineering, Director of Operations

“Kinc always makes it easy for us to meet our business objectives by giving us the marketing and brand expertise we need. We first entrusted them to develop our logo, and have since tasked them to create our brochures, presentations and more. Everything is a consistently high quality, they’re always happy to help and offer new thinking that we just don’t get elsewhere.”

— Sandra Harris, Maddison Wright Engineering, General Manager

“I am going through Kinc's marketing strategy at 1:21am on a Friday night and I am so excited!!!! I am inspired by the next steps. Love it. Thank you! ”

— Janet Nixayathirath, Doctors on Nicholson, General Manager

These guys love working with us
Not for glory, all for love
We’re driven by our passion for what we do, but it’s always nice to be recognised for the result of our hard work.

Australasian Catalogue Awards

Nomination, 2018


Australasian Catalogue Awards

Nomination, 2017


Australasian Catalogue Awards

Nomination, 2016


Melbourne Design Awards

Silver, 2015


Port Phillip Business Excellence Awards

Winner, 2014