Brand Story

Redefining value for clients and teams

Brand rehab

Renowned Thai-based trauma-informed addiction rehabilitation treatment centre, The Cabin had seen an influx of new competitors within the region, each offering similar care and services. 

To differentiate itself, The Cabin needed to reinvent its service offering to reflect a more customer-centric business with tailored patient experience. It also needed to re-establish its position as a world-leader by leveraging its expertise and treatment quality. The Cabin’s unique programs and five treatment villages cater to five specific audiences, including women, LGBTQI, men, young men aged 17 to 24 and individuals in the Arabic community.

Working closely with The Cabin’s CEO Gary Denson and senior leadership team, we developed a brand strategy to support its business objectives.

Brand Discovery

An exploration of the brand showed a visual disconnect between The Cabin brand and the five individual brands of each treatment village. Brand messaging largely focussed on the aesthetic environment, rather than the treatment promise, high completion rate or patient results. Content around each individual brand, treatment and program needed to be clearer, more accessible and more tailored to each specific audience.

Brand Strategy

To establish a new market position, we redefined the brand’s value proposition as world-leading rehabilitation specialists, offering complete and tailored addiction treatment solutions. New brand architecture was also developed to create unity and to differentiate The Cabin and its secondary brands.

Brand Creation

Our aim was to develop a stronger visual relationship between The Cabin and its family of brands. We developed a strong new brand identity for The Cabin Group and created five new brands for the five treatment centres to support the overall promise and visual connection to the primary brand. All collateral and campaign concepts were refreshed to express customer-centric messaging to reflect the empathy, quality of care and professionalism that The Cabin Group delivers its diverse patient audience across its five treatment centres.

Brand Discovery

An exploration of the brand showed a visual disconnect between The Cabin brand and the five individual brands of each treatment village. Brand messaging largely focussed on the aesthetic environment, rather than the treatment promise, high completion rate or patient results. Content around each individual brand, treatment and program needed to be clearer, more accessible and more tailored to each specific audience.

Brand Strategy

To establish a new market position, we redefined the brand’s value proposition as world-leading rehabilitation specialists, offering complete and tailored addiction treatment solutions. New brand architecture was also developed to create unity and to differentiate The Cabin and its secondary brands.

Brand Creation

Our aim was to develop a stronger visual relationship between The Cabin and its family of brands. We developed a strong new brand identity for The Cabin Group and created five new brands for the five treatment centres to support the overall promise and visual connection to the primary brand. All collateral and campaign concepts were refreshed to express customer-centric messaging to reflect the empathy, quality of care and professionalism that The Cabin Group delivers its diverse patient audience across its five treatment centres.

Our work

Brand workshops
Brand framework
Brand creation
Brand refresh
Brand guidelines
Campaign creation
Brochure creation
Radio scripts
Website design and content  
Social media content strategy

 

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